Professor of Architecture in the Built Environment, University of Reading
Flora Samuel is the first RIBA Vice President for Research and Professor of Architecture in the Built Environment at the new School of Architecture at the University of Reading. Before this she was the first female Head of the highly ranked University of Sheffield school. She has over the last ten years focused her attention the way in which Architects evidence and communicate their value, the focus of her most recent book Why Architects Matter (2018). She is passionate about supporting the development of research in practice - in 2016 she set up the Research Practice Leads, a group of over 30 practices that meets quarterly to advance the cause of research of architectural research. Their current focus is on the development of a Social Value Toolkit for Architects to demonstrate the wellbeing value of buildings. She also leads the Place strand within the UK Centre for Collaborative Housing Evidence (CACHE).